Brother Industries, Ltd. (Japanese: ??????????, Hepburn: Buraz? K?gy? Kabushiki-gaisha) is a Japanese multinational electronics and electrical equipment company headquartered in Nagoya, Japan. Its products include printers, multifunction printers, desktop computers, industrial sewing machines, large machine tools, label printers, typewriters, fax machines, and other computer-related electronics. Brother distributes its products both under its own name and under OEM agreements with other companies.
Video Brother Industries
History
Brother's history began in 1908 when the Yasui Sewing Machine Co. was established in Nagoya, Japan. In 1955, Brother International Corporation (US) was established as their first overseas sales affiliate. In 1958 a European regional sales company was established in Dublin. The corporate name was finally changed to Brother Industries, Ltd. in 1962. Brother entered the printer market during its long association with Centronics.
In 1968 the company moved its UK headquarters to Audenshaw, Manchester, after acquiring the Jones Sewing Machine Company, a long established British sewing machine maker.
In December 2011, Brother diversified its offerings by acquiring Nefsis, an innovator in web-based remote collaboration and conferencing software.
In November 2012, Brother announced that it had built the last UK-made typewriter at its north Wales factory. Saying that it had made 5.9 million typewriters in its factory in Wrexham since it opened in 1985, the firm donated the last machine to London's Science Museum.
As of March 2013, Brother's annual turnover was ¥641 billion ($5.84 billion USD (at February 2018 exchange rates)).
Maps Brother Industries
Sewing and embroidery machines
In 2010, the sewing divisions of Brother Industries around Europe were consolidated into one larger company called "Brother Sewing Machines Europe GmbH". With a turnover in excess of EUR80 million, it is the 4th largest company under the Brother Industries Ltd umbrella of organisations.
Brother Industries manufacture mechanical sewing machines in Zhuhai, China and computerised sewing & embroidery machines in Taiwan. A new sewing machine factory was opened in 2012 in ??ng Nai Province, Vietnam, which is the largest single brand sewing machine factory in the world.
In September 2012, Brother Industries manufactured their 50 millionth home sewing machine.
In May 2017, Brother Industries manufactured their 60 millionth home sewing machine.
Japanese Market
In 1908, Kanekichi Yasui established Yasui Sewing and Co. that provided repair services and parts for sewing machines. Meanwhile, Masayoshi Yasui inherited his company and renamed it to Yasui Brothers' Sewing Machine Co.
In 1928, their first product for the company was a chain stitch sewing machine capable for the production of straw hats which became popular for its durability compared to German sewing machines made at that time.
They introduced and began mass production of home sewing machines in 1932, when Jitsuichi Yasui, Masayoshi's younger brother and co-founder of their company, succeeded in developing shuttle hooks.
In 1934, they were renamed again as Nippon Sewing Machine Manufacturing Co. which they subsequently manufacture industrial sewing machines in 1936.
Their 200 HA-1 domestic straight stitching sewing machines were exported to Shanghai, being requested by the Japanese government.
In 1979, they introduced and manufactured their first computerized sewing machined called ZZ3-B820 "Opus 8".
Introduced machines
Reference: http://download.brother.com/pub/com/en/corporate/technology/panorama_e.pdf
- 1991- Computerized sewing machine with embroidery function. (PC-7000)
- 2003- Sewing and embroidery machine. (Innov-is N80)
- 2017- Current sewing/embroidery machine. (Parie)
American Market
On August 7, 2018, Brother officially revealed their new sewing machine product lineup at their Back To Business Dealer Conference held annually in Orlando, Florida. The newest top-of-the-line Brother Sewing/Embroidery/Quilting machine is the Luminaire Innov-ìs XP-1. It features StitchVision technology, which uses projections of light to virtually preview your stitch accurately and precisely, as well as an impressive 10.6" by 16" maximum embroidery area.
Advertising and sponsorship
Brother sponsored Manchester City Football Club from 1987 until 1999, which is one of the longest unbroken sponsorship deals of any English football club.
Brother launched their first integrated, pan European advertising campaign in Autumn 2010 for their A3 printer range. Titled '141%', referring to the ratio between paper sizes A3 and A4.
See also
- List of sewing machine brands
References
External links
- Driver download site (third party)
- [1]
- Brother 141 pan European site
- Brother Sewing Machines Europe Site
- Brother United States site
- brother printer support
- "Company history books (Shashi)". Shashi Interest Group. April 2016. -- Wiki collection of bibliographic works on Brother Industries.
Source of article : Wikipedia
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